Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into Probably the most influential trend houses on this planet. Its world wide achievements wasn't designed by regular marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than acceptance. This unconventional strategy became the muse for CDG’s around the globe growth.
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CDG acquired Intercontinental consideration by presenting clothes that turned down classic Suggestions of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the interest of world fashion editors and prospective buyers early during the eighties.
This global visibility strengthened the CDG Hoodie title and attracted faithful consumers from every corner of the earth.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification quantities and marks of army boot prints".[thirty] Contemporaneous media coverage juxtaposed photos of the gathering with visuals taken at Auschwitz concentration camp, along with the controversy gained international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was impressed by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("just like the boys and girls my age").
The 2006 autumn/winter collection dealt with the concept of the persona,[fifteen] the various ways to current one particular's self to the earth. Fusing customized menswear with feminine factors including corsets and flower printed dress fabrics, Persona was An additional collection that combined the feminine While using the masculine.
CDG designed a strong distribution method by positioning its solutions in prime luxury retailers like Dover Avenue Market place, SSENSE, Farfetch, Barneys, and international boutiques. This gave the manufacturer use of elite clients globally though preserving Comme Des Garcons its creative integrity.
In 2017, the company introduced a brand new fragrance, Concrete, and marked its start within the US which has a supper curated by the artist and chef, Laila Gohar.
Just about every retailer was built as a creative House, improving CDG Hoodie's name for innovation and supplying purchasers an immersive retail practical experience.
With all the increase of shopping online, CDG expanded its achieve by featuring collections via official and partnered e-commerce platforms. Social media marketing and fashion communities assisted distribute the manufacturer’s identity, generating parts just like the Enjoy Coronary heart tees and Converse sneakers viral around the world.
The CDG x Converse Chuck Taylor turned Just about the most identified sneaker collaborations on the globe, assisting CDG achieve world wide mainstream visibility though being true to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are famous. Kawakubo’s theatrical shows, often more like art installations than fashion shows earned globally media coverage, reinforcing the brand's reputation for groundbreaking creative imagination.
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The organization also produces a line of agendered fragrances, most of which are unconventional on the globe of perfume and aligned Along with the variations of its garments.[six]